Tips on Creating your personal brand

Tips on Creating your personal brand

Your personal brand is how people see you, this may be online or in real life. Either way, it is incredibly important because the way you are perceived goes a long way. Under no circumstances am I saying to make yourself look, behave or think differently. I cannot stress enough how individuality is important. Your personal brand is made up of who you are, what you believe in and what you love. When you share these things with the public it allows them to relate to you and express interest towards your brand.

Having a brand is all about staying true it. Many online personas tend to lose what they stand for when companies start to dictate their roles. It is KEY to remember that there are tons of people on this planet and the only thing that differentiates us, is our personality. So be sure to stay true to yourself.

Self-expression is such an important concept. When you get to share your views and opinions with an interactive audience, you learn lots of new things. When you are at the point where you’re scared to share your points of view then you’ve gotta remind yourself that your opinion matters. I find myself refraining from writing particular posts because I felt as if people were going to think that it is strange. But now all I can say to myself is that it doesn’t matter what people say. If they wanna hate it, let them !! Be your own person !!

As you’ve probably noticed by now. Building your own personal brand is all about being yourself. You can only change yourself into a better version. No one should even bother with trying to be somebody else.

What is my personal brand?

Ruru Tatyana is obviously my name, but it’s also my brand. I use my blog to express my thoughts and opinions. I find that having a blog has let me venture into who I am. I have had to look into different post ideas, and I’ve since discovered tons of blogs that are incredible. I try to keep my content original but I can’t help but be inspired by the immense amounts of amazing content that is out there.

Other than my blog, I am someone who believes in self-expression, happiness within the simplest of things and not over complicating situations. the positive parts of life always have a larger impact than anything negative. I have learned that dwelling on the sad things that happens does not take as you could go if you focused on the greater things.

That’s who I am, just a girl who doesn’t know whats next but I am willing to sit through the long wait to find out.

Things to ask yourself when trying to brand yourself

  • What am I really passionate about?
  • What do I believe in?
  • What can I do to help the people around me?
  • What are my goals?
  • How can I achieve my goals?
  • Who can I ask to help me achieve those goals?

So who are you? and what is your brand?

My Skincare Routine

My Skincare Routine

This beautiful hot weather is the best way to end summer! I could not be happier. The additional glow the sun gives us all, just makes everyone look so great. But without the proper skin care, my skin would be run to the ground with the uck and grossness sweat leaves behind. This post is all about the products I use and my routine. Hopefully, this can help you curate your own skincare routine.

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I think the best summers are the ones spent doing what you enjoy most. My parents always try to get me to do all sorts of programs and camps. Although they’re fun, I am always too busy see my friends. This year is the first year that I haven’t had too much to do. I am in summer school, but that’s only half day. I’ve managed to hang out with my friends and better relationships with people that I go to school with as well as people who I don’t see too often.

For the past few weeks, I have been jam-packing my schedule trying to see as many people as I can. This is because I know I’m away for all of August. My friends and I have also been chatting about how it is so shocking that we are going into grade 11. Everything happened so quickly.  I honestly swear it was just the other day I was stressing about starting high school. Grade 9 now feels like it was forever ago. We are going into our second last year, and reality has really hit us hard this summer. Next summer will be our very last as high school students. Then, we all get dumped into the real world.

As an attempt the savour the time we’ve got left, my friends and I try to just have genuine fun times. We have honestly left the”try hard” attitude in grade 9. Whatever we find fun, we do! For example, my two best friends from 8 grade and I have been having annual beach days every summer since 2015. I think it’s so important to have these kinds of things with your friends. I’m a total sucker for traditions, and this is my favourite part of the summer.

We went down to Woodbine beach and were shocked to see that the all of the rain had created a division between the beach. I had no idea that could even happen. But the beach wasn’t too busy, and it was perfect beach weather. As per usual, the water was hella cold, and the lake bed it was too rocky, so we didn’t really swim around much, but we definitely went for a bit of a dip. The beach is so huge that you get a total workout while trying to explore the area. We found a really cute rocky area right by the water that we just had to take pics by.

That day was such a great reminder to enjoy life as you go through it. The next few years are only going to get busier. Live your best life but also remember to do things that will better you as a person. Growth and change are key, and the best people to do that with are your best friends.

Always try to change to become a better version of yourself x

Ruru T






Summa lovin’

Summa lovin’

Happy summer Ladies and Gents! wow, this year really just flew by! I cannot bare the fact that it’s already July.  It has been a busy month. Most students out there understand that June struggle that we all go through.  But 6 exams and 7 projects and an essay later, here I am done and free to do whatever!! I haven’t been able to sit and write for a while because my mind has been all over the place.  I am so grateful to have all this wonderful time off of school though. I definitely cannot complain about getting 2 months off. but YIKES I happen to have landed myself a spot in summer school for this month. I am not hating it though, It gives me an excuse to get the heck outta bed and not watch Prison Break all day.  For those that know me, you know my capability of staying cooped up at home when given the chance. But now that I am relaxed and super pumped for a summer of blogging and sunshine.

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Finally on getting the Cardio train

Finally on getting the Cardio train

Oh, my… when is Toronto gonna finally transition into full summer mode? these past few weeks have been so wishy-washy it’s insane. Last week’s weather was honestly a Kenyan girls dream! The weather was just verging on about 30 degrees and it was super sunny. I, of course, had to take full advantage of the beautiful weather and I went on a few runs.

*I want to start off by saying that if you are working out. It is so important that you are working hard for how you feel not necessarily how you look. Although it is defiantly a plus, you are always happiest when your body is happiest…*

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We all got 99 Problems but Our Skin Colour Ain’t One

We all got 99 Problems but Our Skin Colour Ain’t One

Hey guys! It’s been a while, I know… I have recently promised myself to post/write when I feel inspired and have a topic I really want to speak about. I do not want to run a blog that has forced and uninteresting content, so please bare with me as I try to figure this whole thing out.

Today I’ve sat down by my computer listened to some great music, and I’ve written what has truly been on my mind for a while, and I hope you guys enjoy reading it as much as I enjoyed writing it.

I have grown up in an amazing family, we love and care for each other and are together through thin and thick. My dad, John Hogan is honestly my superhero! He married my

Mum when I was about 3 years old, and he became the first person I ever considered to be my father. The one thing people always see about our family that I never really thought about was that he is white, but my mum and I are black. People would always ask if he was actually my dad, but I’d never really understood why they’d bother asking… His race didn’t determine whether or not he was my father. As much as it didn’t bother me when I was younger when I turned 12 and began to live in Canada everything changed… I wasn’t in Kenya anymore, I was in a place where people would look at me differently and would think “huh.. whats up with that?” When I’d walk down the street with my dad holding his hand people with literally stare! And I mean SHAMELESSLY stare. I didn’t get what the big deal was… I guess it’s weird to be a dark skin kid with a white dad…? But on the bright side after moving here, I was incredibly grateful to get the opportunity to get to know the Hogan side of my family. I’d only see them once a year, and it’s hard to base a good relationship off of just that.

As I spent more time in Toronto, I went to a small predominantly white private school and began to create my “Canadian” Identity… I was happy and felt like I was becoming something and felt as if the whole move was not as bad as I thought it would be. But according to the black population, I was “whitewashed” and wasn’t acting black enough. That statement honestly had me super confused. I began to think that I didn’t really belong in a particular “category”. My skin was too dark for me to act “white” (till this day I still don’t understand what that means) and my behaviour was too white for me to be considered black. This was honestly the hardest time of my life because I didn’t know where I belonged and I felt alone. No one should ever have to feel that way. I have never sat down and spoken to anyone about this particular topic and writing about it has really helped me move forward … and I hope that I am able to reach someone else who may feel the same way.

As I look back at my life, I realise I have been very privileged and haven’t really had an encounter where my skin colour has prevented me from doing what I want to do. Unfortunately, many other people in this world aren’t as lucky. We live in a time where black girls are considered either ugly or are extremely fetishised (isn’t it funny how that works?🤔) and black men are made to look violent and temperamental. Growing up I wanted to see myself as a white girl because it was instilled in my brain that they were the definition of beauty. I would close my eyes and dream of having fair skin, long brown hair and the works. It wasn’t until earlier last year I really accepted myself as a damn Coco KWEEEEN. I began to see people that looked like me more in the social network space. I followed black YouTubers and Instagram models, and I realised that representation is honestly EVERYTHING. The only way we can empower more black women, men, girls and boys is by helping them rise up and supporting each other. Everyone is beautiful and phenomenal. Race, culture, sexual orientation and religion do not determine your beauty, only you have the ability to do so.

Anyways just thought I’d share that little experience from my life with you guys!

Before you guys exit… do check out the lovely Coco Kweens featured below